Benchmarked against the wrong comparables
Investors read a product business as a services business, or miss the recurring revenue, defensibility and proprietary data. Once the comparison is set against lower-value peers, the multiple follows.
GROWTH CAPITAL ADVISORY
Raise from strength, not from pressure.
Growth capital advisory for Swiss technology companies raising Series A and later rounds.
The numbers rarely show what the company is actually building. I make that case to investors.
- Software
- AI-enabled businesses
- Data
- Cybersecurity
- Physical AI
- Climate tech
Who it is for
Swiss technology companies raising Series A or later growth capital, typically CHF 10 million or more, in the next 12 to 24 months.
TYPICAL FIT
- Real traction and a credible path to scale, not simply a financing need
- Clear product, IP, data or market-position advantages
- A management team that wants senior, hands-on advisory
Investors price the category before they price the company, and the category is set before the first meeting.
Where fundraising fails
The story does not carry the substance
Investors see the current numbers, but not the product depth, customer quality, scalability or category position behind them.
The round opens before the case is ready
If the story, materials and investor universe are not built first, months of meetings can pass without competition or a credible term sheet.
HOW I WORK
A focused, personally led process from understanding the business to closing the round.
- 01Build the investor case
I identify what makes the company genuinely valuable, sharpen the positioning, and build the evidence and financial logic investors need to believe the case.
- 02Build the right process
I define the investor universe, geographies, timing, materials and outreach sequence so the company goes to market from a position of strength.
- 03Prepare the founders and close
Investors want to hear from founders, not advisors. I coach the team for every conversation, then run the process, negotiations, due diligence and closing around them.
Selected fundraising work
CHF 12m Series A. Strategic positioning, investor story, preparation and full fundraising process for a Swiss cybersecurity company.
EUR 14m Series A. Strategic positioning, investor materials, process and negotiation for a fast-growing European upcycled energy storage company.
Supported the fundraising of an innovative real estate development and management company.
“Nataly changed how investors understood our company. She quickly identified what made the business valuable, sharpened our positioning and investor story, and personally led us through the fundraising process. Her combination of strategic insight, transaction discipline and understanding of the investor perspective was instrumental in completing our CHF 12 million Series A.”
Sandro NafzgerCo-founder, Bug Bounty Switzerland (now SignalFisher)
“Nataly's support during our Series A fundraising was very valuable. Her expertise, proactive approach, and strategic guidance made the entire process seamless and efficient. She truly understood our vision and was instrumental in helping us understand the investor's perspective and secure the funding successfully.”
Stefan BahamondeCo-founder and CEO, Libattion AG
Considering a raise?
A confidential conversation is the place to understand what investors may value, what should be strengthened before going to market, and whether the timing is right.